Al Gore’s Liberal Current TV about to go the way of Liberal Air America Radio

Posted by PITHOCRATES - June 24th, 2012

Week in Review

Things don’t look good for Al Gore’s television network.  They have lost so many viewers that their cable company may drop his channel (see 10 Brands That Will Disappear in 2013 by Douglas A. McIntyre, 24/7 Wall St, posted 4/21/2012 on Yahoo! Finance).

Each year, 24/7 Wall St. identifies 10 important American brands that we predict will disappear within a year. This year’s list reflects the brutally competitive nature of certain industries and the reason why companies cannot afford to fall behind in efficiency, innovation or financing…

Al Gore’s Current TV was on life support even before it fired its only bankable star, Keith Olbermann, in March following a set of battles with the host over his perks. He was replaced by serial talk show host failure Eliot Spitzer. Compared to Olbermann’s March figures, Spitzer’s ratings in April were down nearly 70%, according to TV audience measurement firm Nielsen. At the time, The Hollywood Reporter wrote, “Replacement Eliot Spitzer pulled an anemic 47,000 total viewers in the first outing of Viewpoint, with just 10,000 among adults 25-54. The weeks since saw an early rebound, particularly in the demo, but in its four weeks on air Viewpoint has steadily declined in both respects.” Reuters recently reported that Current TV’s audience had fallen enough that cable giant Time Warner Cable (NYSE: TWC) may have the right to discontinue carrying the channel. The closest Current TV has to a star is talk show veteran Joy Behar, a former cast member of “The View,” who had her own show canceled by CNN’s HLN in November. Gore does not have the pockets to keep a network with no future going.

Current TV will fail for the same reason Air America Radio failed.  Liberals just aren’t deep thinkers.  They’ll watch The Daily Show and The Colbert Report because they are funny.  They’re entertaining.  They make fun of conservatives.  And they’re each on only for one half hour a day, 4 days a week.  They’ll watch these shows to learn what’s in the news.  Because the network news isn’t as funny or as entertaining.

Now contrast this with conservative talk radio.  Which with Air America gone is pretty much all of talk radio.  Why does conservative talk radio succeed when liberal talk radio does not?  Because conservatives are older.  More grown up.  And are interested more in the issues than being entertained.  That is, conservatives are deep thinkers.  A lot of them are because they’re married and trying to raise a family.  So those things the younger liberals aren’t interested in – economics, monetary policy, fiscal policy, foreign policy – greatly interest conservatives.  Because these things impact their lives daily.  Especially when they have the checkbook out.  While college students are more interested in knowing where the good parties are.

It is rather ironic that the very thing liberals use to attract their liberal base is the reason they can’t get them to listen to or watch their programs.  They have sold the welfare state to their liberal base in lieu of rugged individualism.  Basically telling them, “Don’t worry.  We’re here to take care of you.”  So they have.  They trust in government completely.  And enjoy being young.  Not worrying about the issues of the day.  Because government is there to take care of them.

And then there is the population breakdown.  About 40% of the people call themselves conservative.  While only about 20% call themselves liberal.  So they’re playing to a smaller audience to begin with.  And that other 40%?  Independents and moderates who don’t much like politics to begin with.  Their party affiliation, or lack thereof, suggests they may tune into The Daily Show or The Colbert Report because they’re entertaining.  But they’re probably not going to be policy wonks and tune into any hardcore political program.  Because they’re comfortable in the center.  And that’s just not where Air America was or where Current TV is.  Or conservative talk radio for that matter.

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Al Gore’s Current TV about to become another Liberal News Outlet Failure

Posted by PITHOCRATES - April 7th, 2012

Week in Review

A lot of people on the Left hate Rush Limbaugh.  And Sean Hannity.  Because they have a lot of people listening to their radio shows.  Numbers one and two in the market.  Something liberal talk radio could never do.  Which is why the Left hates these two guys.  Because the Left always fails going up against conservatives.  Even on cable TV (see Exclusive: Low ratings could end cable deal for Gore’s Current TV by Peter Lauria posted 4/5/2012 on Reuters).

Al Gore’s Current TV has bigger problems to deal with than a potential lawsuit from fired news anchor Keith Olbermann – namely not getting kicked off Time Warner Cable for low ratings.

According to three sources with knowledge of the situation, Time Warner Cable Inc’s carriage agreement with Current TV stipulates that, if the left-leaning political news network fails to meet a minimum threshold for overall viewers in a given quarter, financial penalties such as Current TV being required to increase marketing and promotion spending on the cable operator’s systems are triggered.

If Current TV misses the audience benchmark in two consecutive quarters, another clause is triggered that would allow Time Warner Cable to drop the channel. The condition was built into the most recent distribution pact between the two parties, which was signed in 2010…

If it was not for Olbermann’s show, which averaged a total of 177,000 viewers per night, Current TV likely would have missed Time Warner Cable’s viewership benchmark, said one of the sources.

When you’re the party of decriminalizing drugs and providing birth control and abortion you’re appealing to the baser instincts of people.  People who enjoy pleasure more than deep philosophical thought.  Which is who the Left appeals to.  Especially in their courtship of the youth vote.  And these people who want to party and enjoy the now to the fullest aren’t going to tune into any program talking politics.  They’ll participate in the Occupy Wall Street and other protests because protesting is fun.  As is the sex and drugs in their little tent cities.  Just like it was back in the Sixties when the hippies created the sex and drugs scene.  But they don’t want to hear their parents or people who may be friends of their parents talking politics.

This is the consequence of dumbing down society.  It’s easier to buy votes.  But a large portion of your political base will be uninformed and unaware.  And not get involved in politics.  Unlike the conservative opposition.  Who take great offense of the dumbing down of society.  And the societal decay.  And they will tune into programs talking politics.  Especially the ones in opposition to the thing they blame for that dumbing down and societal decay.  Liberalism.

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