Chick-fil-A outsells KFC and proves that there is no such thing as Monopolies in Free Markets

Posted by PITHOCRATES - March 30th, 2014

Week in Review

A lot of people fear big corporations.  And fight hard against them.  Especially the big ones that provide a wide variety of goods and/or services at lower prices than the competition.  The kind that put Mom and Pop stores out of business.  Opponents of these big corporations say those low prices are only a dirty trick to put the competition out of business.  To make themselves a monopoly.  And once they get rid of all competition with their unfair low prices there will be nothing to stop them from raising their prices.  Higher than even the Mom and Pop stores they put out of business.  Of course, if that were true then you wouldn’t read stories like this (see Chick-fil-A Stole KFC’s Chicken Crown With a Fraction of the Stores by Venessa Wong posted 3/28/2014 on BloombergBusinessweek).

The days when fried chicken was synonymous with a certain white-haired southern gentleman are over, at least in the U.S. A new champion has claimed KFC’s long-held chicken crown: Chick-fil-A…

Anyone in the northern half of the U.S. is likely scratching her head and wondering why she hasn’t seen Chick-fil-A outlets opening in the neighborhood. Last year Chick-fil-A only had about 1,775 U.S. stores to KFC’s 4,491, and most are in the South. Yet in dollar terms the Colonel is coming up short even with that much larger footprint: Chick-fil-A’s 2013 sales passed $5 billion, while all of KFC’s U.S. restaurants rang up about $4.22 billion, according to Technomic. And that’s with zero dollars coming in to Chick-fil-A on Sundays, when every restaurant is closed.

Chick-fil-A has fewer outlets than KFC.  Yet they have a greater sales volume.  Why?  Because they sell at higher prices than KFC.  According to those who fear big corporations this is not supposed to happen.  KFC should be able to sell at lower prices than the smaller Chick-fil-A.  So low that Chick-fil-A should go bankrupt trying to match the unfair lower prices of KFC.  But that isn’t happening.  Because there is no way any corporation can monopolize any industry without the government first creating a monopoly for them.  As Chick-fil-A has proven.  They thought they could offer food people would prefer over KFC.  And did.  Despite KFC dominating the industry.  And the people liked the food so much that they were willing to pay more to eat Chick-fil-A over the less expensive KFC.

The only way you can shut someone out of an industry is by raising the barriers to enter that industry.  Such as with costly licensing, permitting, fees, restrictive regulatory policies, etc.  Things only the government can force on the competition wishing to enter a market.  Thus limiting competition in that market to protect their crony friends.  But if there is no government protection of established businesses that are monopolies or quasi monopolies anyone can enter the market and compete against them.  As Chick-fil-A proves.

People shouldn’t fear big corporations.  They should fear government.  The only entity that can create and enforce a monopoly.  For it is only with the government’s help that a monopoly can gouge customers with their high prices.  Because in a free market with low barriers to enter it will be impossible to gouge customers as the competition will keep all pricing competitive.  Because if some try to gouge their customers those customers will just go to the lower-priced competition.

www.PITHOCRATES.com

Share

Tags: , , , , , , , , , , ,