The Australian Government avoids using ‘Carbon Tax’ in Television Ads

Posted by PITHOCRATES - May 27th, 2012

Week in Review

You know a tax is unpopular when you buy advertising to sell the subsidies you can get to avoid paying that tax.  Without mentioning that tax by name (see Tax focus groups don’t test the c-word by AAP posted 5/28/2012 on The Australian).

THE Gillard government did not test the term carbon tax in focus groups for a television advertisement promoting its household assistance package.

The government is spending $36 million over two years on print, radio and television ads to sell the package, which aims to cushion the financial impacts of the carbon tax.

Assistance payments already have begun to land in bank accounts even though the tax does not begin to operate until July 1…

The department’s deputy secretary, Felicity Hand, said the government decided the campaign should primarily focus on the payments.

“There had been a lot of public relations activity previously that had linked household assistance package to clean energy future and carbon pricing,” she said.

Contextual information about the carbon tax was available at a website and if people phoned the hotline number.

Focus group testing.  Imagine that.  The carbon tax is so toxic and unpopular that the government is desperately trying to cushion the financial impact of it.  With some pretty commercials.  I guess to make you feel like you’re making a difference while you’re sitting at home with less of your earnings to spend because of that new carbon tax.  But they dare not mention the c-word.  Because, apparently, the people don’t want anything to do with that environmental BS.  The Australians are a hearty breed.  And more than a few got their ass kicked by the outback.  And yet that environment is so fragile that watching television at night might kill it.  Unless they pay a carbon tax on their electric bill. 

Amazing how all of government’s solutions come down to this.  Taking away our earnings for our own good.  And, of course, lying to us.  For the focus group testing tells them that telling us the truth will make us reject them and their silly policies.

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